Dana Nadlan – Real Estate Agency in Ashkelon

Expert guidance for UK buyers and investors—from off-plan and new-build homes to resale property in Ashkelon, from first search to completion.

Dana Nadlan on i24 News — discussing the future of Ashkelon real estate


Ashkelon is developing rapidly, with new neighbourhoods, major residential projects, growing demand and a changing local property market.


In our i24 News feature, we discussed Ashkelon’s development, the new Ir Hayayin neighbourhood, apartment prices and the opportunities now available to homebuyers, families moving up the property ladder and investors.


For us, appearing on i24 was more than media exposure. It reflected the work we carry out every day on the ground. Dana Nadlan supports property owners, buyers and investors across Ashkelon, with detailed knowledge of local neighbourhoods, new developments, asking prices and the trends influencing the market.


Ashkelon can offer buyers a different balance from central Israel: a Mediterranean coastline, established communities, large-scale urban development and a range of new and resale properties. However, every purchase should still be examined carefully. The asking price, payment structure, delivery timetable, developer, location and the buyer’s wider financial position all matter.


Watch the full i24 News feature to gain a broader picture of what is happening in Ashkelon’s property market.


Would you like to understand what these changes may mean for your property or your plans in Israel?


If you are considering buying, selling or investing in Ashkelon — including from the UK — speak with Dana Nadlan. We will help you assess the options using current local information and a clear, practical process.

Don't buy an apartment from memory.

Property in a Click — Don't buy an apartment from memory

If you were looking for an apartment from a contractor and discovered that the prices had already “escaped,” if you heard about people who entered a project early and made a smart move, and if you don’t want to be the one who arrives after everything is already closed –

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4 min read

Ashkelon has been making a leap forward in recent years, becoming a sought-after residential and investment destination, with notable positive migration figures for 2024. The combination of proximity to the sea, new neighborhoods, and a construction boom offers buyers “more home” and a high return compared to the prices in the center. At the center of the development is the Ir HaYin neighborhood, with thousands of housing units and extensive urban planning that includes commerce, employment, and public institutions. Dana Nadlan emphasizes that in free sale transactions, it is important to conduct a professional review of the price, payment terms, delivery date, and suitability for economic capacity - in order to turn an opportunity into the right deal.

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A new presale opportunity is taking shape in the heart of Ir Hayayin, one of Ashkelon’s most significant new neighbourhoods. Through a collaboration between Dana Nadlan and RELAX, buyers can explore a selection of modern apartments close to the main park, schools, shopping and key transport routes. The project includes 3–5 bedroom apartments, garden apartments, duplexes, mini-penthouses and penthouses, with modern planning, balconies and contemporary specifications. Why consider an early-stage purchase? A presale can allow buyers to secure a property at an earlier stage of the development, choose from a broader initial selection and benefit from a staged payment structure. Current options may include 10/90 or 15/85 payment plans, subject to the specific unit, contract and developer terms. Buying from overseas requires more than receiving a brochure. UK buyers need to understand the purchase price in shekels, currency exposure, legal fees, purchase tax, payment dates, mortgage possibilities, construction-linked costs where applicable and the expected completion timetable. Dana Nadlan provides local guidance from Ashkelon. We help buyers compare units, understand position and orientation within the development, review practical differences between apartment types and coordinate the process with the buyer’s Israeli lawyer, mortgage adviser and other professionals. Our role is not to pressure buyers into a development. It is to help them decide whether the project, location, payment schedule and long-term plan are genuinely suitable. Ir Hayayin is planned as a large modern neighbourhood with residential buildings, green spaces, education, community facilities and commercial areas. Its scale and location make it relevant to families, investors, future residents and overseas buyers planning a move to Israel. Important: prices, availability, payment terms, specifications and delivery dates can change and must be verified for the specific apartment before any commitment. For current availability and a clear English explanation of the buying process, contact Dana Nadlan on WhatsApp at +972 50-560-7473.

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Another significant urban renewal project in Ashkelon is advancing: The Municipal Planning and Development Council is expected to discuss this week the submission of the Temel/2065 plan – “Urban Renewal Eli Cohen, Hanasi and Kikiyon” in the old Afridar neighborhood. This is one of the largest and most significant plans currently being promoted in the city, and it is expected to dramatically change the face of the old complex between Eli Cohen, Hanasi and Kikiyon streets.

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Comparing apartments is not something you should do in your head. When it comes to a decision worth hundreds of thousands or millions of shekels, it's important to work in an organized manner. The more information you document during the tour, the easier it will be for you to understand which apartment is really right for you — not just which apartment looked good at the time. Property in a Click from Dana Nadlan was built to make the apartment-buying process more organized, smarter, and clearer.

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In the new luxury resort “Reef” planned to open in 2027 on the Ashkelon coastline, Dana Nadlan analyzes how such a tourist-urban move could become a significant improvement engine in the local real estate market as well. The review focuses on what the plan includes (seafront rooms, spa, restaurants, rooftop and leisure complexes) and what the broader significance is: strengthening the city’s image as a sought-after coastal city, increasing economic traffic, and increasing demand for properties near the marina, Afridar, Barnea and the promenade. This is a post that translates urban development into real estate opportunities and emphasizes how to identify a location and trend before the market fully prices them.

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The article details the early signs that can indicate a possible delay in a new project: slow progress on site, changing contractors, a gap between marketing promises and reality, and delays in approvals and infrastructure such as Form 4 and connections to authorities. We will clarify why in a city with a large construction volume like Ashkelon, it is especially important to conduct preliminary inspections and not rely on the external appearance of an “almost ready” building. The goal: to allow buyers to get a complete picture of the situation and maintain financial stability along the way.

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Big Fashion Ashkelon is launching with an investment of approximately NIS 850 million - a move that marks a significant leap forward in the city's renewal and growth. The new complex is expected to be built by 2028 at the northern entrance to Ashkelon and include approximately 42,000 square meters, which may affect employment, commerce and demand for housing in the nearby key areas. At Dana Nadlan, we bring value to clients by analyzing the planning and economic implications of large urban projects, and presenting relevant opportunities in pre-sale, apartments from contractors, second-hand and investments - with full support from the characterization stage to closing the deal.

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Is there a tax benefit for Ashkelon residents? This is how to distinguish between a proposed law and a valid benefit, and eligibility is only checked with the Tax Authority and official sources.

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The urban renewal revolution in Ashkelon is underway! A huge evacuation and construction plan in the Eli Cohen complex will replace 400 old apartments with 2,300 protected apartments. Go to all the details

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Buying or renting in Ashkelon? A guide to making a decision based on equity, mortgage, flexibility, length of residence, and costs that are not always taken into account.

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The Ashkelon Municipality has launched an innovative golf course-like project that will change the face of the city and add a unique experience and a high level of services to the urban space.

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The title "Foreign Residents, Immigration Wave and Real Estate Investments in the South - Is Ashkelon on its Way to Becoming a Preferred Destination?" indicates the in-depth discussion about trends currently occurring in Ashkelon and their impact on attracting new investors and residents to the area. In the post, we will talk about the real estate situation in the south of the country, the factors leading to the increase in the number of interested parties, and the possible strategic plans for the continued development of Ashkelon.

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About Dana Nadlan
Meet the Dana Nadlan Team

Ruby Dana

Owner - customer support

As owner and customer supporter, Robbie Dana is responsible for the individual relationship with customers and ensuring complete satisfaction.

Gabi Barel

Specialist in investment and residential apartments

Gabi Barel is an expert in investment and residential apartments, and in his role he provides consulting and strategy services to investors and housing developers. He deeply understands the needs of the market and offers customized solutions for each client.

Andrea Barel

Real estate consultant - expert in Barnea and the surrounding area

Born in Argentina and Israeli at heart, she speaks Hebrew, Spanish and English. She has international experience in accompanying families, investors and foreign residents on their way to their new home. Andrea specializes in the sale and purchase of new and second-hand apartments, and believes that real estate is not just a transaction – but a personal journey that begins with a dream and ends with a home.

Mortgage advice – full financial support that allows you to make the right and safe decision

Mortgage advice – full financial support that allows you to make the right and safe decision

4 min read

Buying a home is one of the biggest and most significant decisions in life. But for most people, the real challenge isn't the home – it's the mortgage.

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Mortgage for an apartment from a contractor – how to plan correctly and avoid costly mistakes

Mortgage for an apartment from a contractor – how to plan correctly and avoid costly mistakes

3 min read

When you purchase an apartment from a contractor, payment is made according to the construction progress schedule. That is, there is an initial payment.

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Mortgage for a second-hand apartment – ​​how to plan correctly and make a safe decision

Mortgage for a second-hand apartment – ​​how to plan correctly and make a safe decision

3 min read

Unlike an apartment from a contractor, in a second-hand apartment the process is faster. In most cases, the payment schedule is shorter, and the mortgage is taken out within a specified time frame. However, there are important factors to consider: The amount of equity

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Mortgage Refinancing – How to Reduce Monthly Repayment and Improve Existing Terms

Mortgage Refinancing – How to Reduce Monthly Repayment and Improve Existing Terms

3 min read

Many mortgage holders are unaware that their mortgage does not have to stay the same. Over time, the terms change.

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Property acquisition

Step One - Professional Photography by a Photographer + Video Step Two - Building a Dedicated Marketing Plan Step Three - Correct Pricing of the Home Step Four - Expenses Drafting a Taboo to Verify Correctness

Marketing the property

Advertising in 16 different advertising channels such as Yad, Homely, Madeleine, Yad 2, Titok, Facebook, Google, signage, sponsored advertising,

Tours of the property

Careful lead qualification and conversion through a structured discovery call, including mortgage pre-approval, real budget, preferred possession date, available equity, connection to the area and the buyer's readiness to proceed.

Bid

As soon as the customer expresses willingness, we meet for a price quote, construction of a payment schedule according to the seller's requirement + requested eviction, conducting neutral negotiations to maximize the price and satisfy the customer's wishes.

Signing a contract

The period between the price offer and the contract is very critical in which the broker's work is measured, by ensuring that the deal will go through due to external factors, coordinating the signing date with the relevant parties

Ashkelon Neighbourhood Guide – For Buyers, Investors and Home Movers

3 min read

Why is it important to get to know the neighborhoods of Ashkelon before buying? Ashkelon is one of the most developing cities in Israel.

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The Wine City neighborhood

1 min read

The Wine City neighborhood in Ashkelon offers a high-level living experience with modern standards and advanced planning. The neighborhood includes new infrastructure, public buildings, and commercial centers, tailored to community and urban needs.

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Barnea neighborhood

1 min read

Barnea is one of the largest and most established neighborhoods in the city, with proximity to the sea, educational institutions, and a variety of property types.

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Afridar neighborhood

1 min read

Overview The Afridar neighborhood is characterized by a unique atmosphere and proximity to major points of interest, such as the seafront promenade and community services. The type of construction also includes private homes, apartments in low-rise buildings, and old buildings undergoing preservation and renovation. The neighborhood attracts young families, couples looking for housing, and investors who recognize the potential in the area. The neighborhood's advantages such as excellent accessibility, a variety of quality institutions, and a sense of community belonging are a significant attraction factor, along with affordable market prices that can serve as an investment opportunity.

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Neve Dekalim neighborhood

1 min read

An old neighborhood with relatively low entry prices and investment potential.

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Gan Horidim neighborhood

1 min read

The Gan Hordim neighborhood is a relatively old neighborhood but is very sought after, thanks to its central location, proximity to city exits, and attractive prices. The neighborhood attracts both families and investors.

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Neat Ashkelon neighborhood

1 min read

The Neot Ashkelon neighborhood is one of the most sought-after and distinctive neighborhoods in Ashkelon. As a rapidly developing neighborhood, it offers a wide range of residential options for families, young people, and even for investment. The neighborhood sets a high standard of living with modern infrastructure, green public parks, proximity to all community and educational services, and high accessibility to major roads and public transportation services. Dana Nadlan specializes in professional and personal guidance in real estate processes in this neighborhood with the goal of providing a close response to customer needs and maximizing personal benefit in each transaction.

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Dana Nadlan
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  • Ashkelon, Israel
  • The company that sold the house to the turtle

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At Dana Nadlan, we share new properties, behind-the-scenes details of transactions, tips for buyers and sellers, and real estate market updates in Ashkelon.

How much is my apartment worth in Ashkelon?

The value of the apartment is determined according to transactions carried out in the area, floor, area, parking, storage, balcony, condition of the property and the supply of competing apartments.

How long does it take to sell an apartment in Ashkelon?

The duration of the sale depends mainly on pricing, neighborhood, demand, condition of the property, and quality of marketing. Correct pricing at the beginning is critical.

Should I sell an apartment alone or with a real estate agent?

You can sell on your own, but it's important to consider pricing, buyer screening, advertising, visits, and negotiations. A professional broker coordinates the entire process.

How do you choose a real estate agent in Ashkelon?

Check local experience, completed transactions, reviews, active properties, marketing plan, buyer base, and negotiation ability.

Is it worth giving exclusivity to a broker?

Exclusivity can work great when it includes a clear work plan: photography, advertising, marketing, lead management, and regular updates to the property owner.

How much brokerage fee do you pay when selling an apartment?

The commission is determined in an agreement with the broker. It is important to check not only the amount of the commission but also what you receive in return and what value the firm creates for the transaction.

Renting an apartment in Ashkelon to property owners


Want to rent an apartment in Ashkelon with peace of mind? Renting an apartment is more than just posting an ad. To reach the right tenant, maintain the value of the property, and reduce the time the apartment is empty, you need to combine correct pricing, professional presentation, screening inquiries, and organized support.


How do you determine the correct rental price?

The exact rental price is determined by similar properties in the area, the neighborhood, the street, the number of rooms, the floor, the elevator, parking, storage, balcony, the condition of the apartment and the level of demand at the time of advertising. A price that is too high may drive away tenants and prolong the marketing; a price that is too low harms the yield.


Photography, advertising and marketing

A good ad presents the property clearly and reliably. We help prepare the apartment for photography, write a description that speaks to the right audience, and advertise on the relevant channels. The service includes responding to inquiries, screening interested parties, and coordinating visits.


Tenant screening and coordination of expectations

It is important to understand who will be living in the property, the requested rental period, the move-in date, the ability to meet the payments, and the suitability for the landlord's requirements. We perform an initial screening and centralize the information to enable an informed decision.


Support until the agreement is signed

Once a suitable tenant has been found, the agreed terms are summarized: price, move-in date, rental period, option, collateral, payments, and liability for repairs. The rental agreement should be reviewed and signed with legal assistance as needed. Danhandalen assists in the coordination and orderly preparation for the apartment handover.


In which neighborhoods do we operate?

We market apartments throughout Ashkelon, including the City of Wine, Lakes, Barnea, Afridar, Neve Dekalim, Neve Hadarim, the Marina, Atiqot, Shimshon and Ramat Eshkol. Each neighborhood has a different target audience and demand characteristics.


Why work with a real estate agent to rent an apartment in Ashkelon?

A local broker coordinates the pricing, advertising, calls, visits, screening and negotiations. The service is also suitable for property owners who live outside of Ashkelon, investors and those who do not have time to manage the rental themselves.


Frequently Asked Questions

How long does it take to rent an apartment?

This depends on the price, the condition of the property, the neighborhood, the season, and the quality of marketing.


Should I ad

Buying a property in Ashkelon from abroad


Looking to buy an apartment in Ashkelon when you live in the UK, France, Russia or another country? Danhandalen provides local and organized support to buyers from abroad - from the stage of defining needs to receiving the key.

Why buy a property in Ashkelon?

Ashkelon combines a coastline, a marina, new and old neighborhoods, and a variety of apartments for living and investment. The right choice depends on your budget, the purpose of the purchase, and the type of life you are looking for. Local familiarity with Barnea, Afridar, Lakes, the Wine City, the marina, and other neighborhoods helps you focus on the properties that are truly suitable.

How is the process done remotely?

1. Introductory conversation and definition of budget, goal and timelines.

2. Filter properties and display clear information, photos, and video tours as needed.

3. Coordinating visits or local inspections and presenting the advantages and disadvantages of each property.

4. Coordination with a lawyer, mortgage advisor, and licensed professionals of your choice.

5. Support in negotiations, transaction progress, and property delivery.

What is important for a buyer from abroad?

In a real estate transaction in Israel, it is important to check the legal and planning situation, associated costs, financing and taxation options according to personal circumstances. Dan Real Estate coordinates the local process and helps you work in an orderly manner with the appropriate professionals. Legal, tax and financial advice is provided by licensed professionals in the field.

Transparency even when you are far away

The goal is for you to know what is happening at every stage. You will receive updates, information about the property's surroundings, and a true picture of the local market — without having to fly to Israel for every little inspection.


Frequently Asked Questions

Is it possible to start searching before arriving in Israel?

Yes. You can define needs, receive accommodations and take video tours, and then plan a focused visit.

Is it possible to receive assistance in English, French or Russian?

Yes. You can arrange for support in the appropriate language throughout the process.

Do you also help after the purchase?

Connections to local professionals and services related to the property can be arranged as needed.

Want to buy a property in Ashkelon from abroad?

Selling property in Ashkelon to foreign residents

Do you own an apartment in Ashkelon and live abroad? Selling a property remotely requires reliable local management, correct pricing, targeted marketing, and regular updates. Dan Real Estate supports property owners who wish to sell in Ashkelon even when they are in the UK, France, Russia, or another country.

Condition assessment and market-based pricing

The first step is to understand the property, its condition, location, and relevant transactions in the area. Pricing it too high can drive buyers away, and pricing it too low can hurt the bottom line. The goal is to build a sales strategy that fits the property and your timelines.

This is how you manage remote sales

1. Introductory conversation, collecting property details and reviewing your needs.

2. Visiting the property and preparing recommendations for presentation and marketing.

3. Photography, ad drafting and advertising in the appropriate channels.

4. Screening inquiries, coordinating visits and providing organized updates to owners.

5. Negotiating and coordinating with the lawyer and professionals you have chosen.

6. Accompanying until signing, delivery and closing of the process.

Local marketing to the right buyers

We emphasize the real advantages of the property and its suitability for the neighborhood and environment. Familiarity with Barnea, Afridar, Lakes, the Wine City, the Marina and other areas of Ashkelon helps to present the property accurately and answer the questions of serious buyers.

Transparency for overseas property owners

You get a clear picture of the situation: what inquiries were received, what happened during the visits, what the market response was, and what steps are recommended for the future. When legal, tax, or financial treatment is required, the work is done with the licensed professionals of your choice.

Frequently Asked Questions

Is it possible to sell without coming to Israel?

In many cases, a significant portion of the process can be carried out remotely, subject to the lawyer's instructions and the required documents.

How do you determine the price of an apartment?

Weigh the characteristics of the property, its condition, the building, the neighborhood, competing offers, and relevant transaction data.

Do you also take care of a rented apartment?

You can check the rental status and coordinate a strategy with the property owner, tenant, and lawyer as needed.

Want to sell a property in Ashkelon while you are abroad?