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Big Fashion Ashkelon is launching with an investment of approximately NIS 850 million - a move that marks a significant leap forward in the city's renewal and growth. The new complex is expected to be built by 2028 at the northern entrance to Ashkelon and include approximately 42,000 square meters, which may affect employment, commerce and demand for housing in the nearby key areas. At Dana Nadlan, we bring value to clients by analyzing the planning and economic implications of large urban projects, and presenting relevant opportunities in pre-sale, apartments from contractors, second-hand and investments - with full support from the characterization stage to closing the deal.

The Ashkelon Municipality has launched an innovative golf course-like project that will change the face of the city and add a unique experience and a high level of services to the urban space.

Ir HaYayin (Wine City) is one of Ashkelon's newest and fastest-growing neighbourhoods. It combines modern housing with advanced infrastructure and a carefully planned residential environment.

In recent years there has been a significant increase in apartment prices in the southern cities of Israel, especially in Ashkelon and Ashdod. This article will deal with the price differences per square meter between these two cities during the years 2023-2024, analyze the reasons for these differences and examine their impact on the local real estate market.