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Ashkelon has been making a leap forward in recent years, becoming a sought-after residential and investment destination, with notable positive migration figures for 2024. The combination of proximity to the sea, new neighborhoods, and a construction boom offers buyers “more home” and a high return compared to the prices in the center. At the center of the development is the Ir HaYin neighborhood, with thousands of housing units and extensive urban planning that includes commerce, employment, and public institutions. Dana Nadlan emphasizes that in free sale transactions, it is important to conduct a professional review of the price, payment terms, delivery date, and suitability for economic capacity - in order to turn an opportunity into the right deal.

Big Fashion Ashkelon is launching with an investment of approximately NIS 850 million - a move that marks a significant leap forward in the city's renewal and growth. The new complex is expected to be built by 2028 at the northern entrance to Ashkelon and include approximately 42,000 square meters, which may affect employment, commerce and demand for housing in the nearby key areas. At Dana Nadlan, we bring value to clients by analyzing the planning and economic implications of large urban projects, and presenting relevant opportunities in pre-sale, apartments from contractors, second-hand and investments - with full support from the characterization stage to closing the deal.